Winchester Displays Premium Hunting Ammunition Lines at SHOT Show 2025

Walking through Winchester's impressive booth at SHOT Show 2025 in Las Vegas, we got an exclusive first look at their latest ammunition innovations. The company's commitment to pushing hunting technology forward was evident in their showcase of both the new Long Beard TSS turkey loads and updates to their established Deer Season XP line. These new offerings represent Winchester's response to hunters' growing demand for enhanced performance and versatility in the field.

Long Beard TSS: Redefining Turkey Hunting Performance

Winchester's latest entry into the premium turkey hunting market makes a bold statement with their new Long Beard TSS ammunition. This high-performance shotshell leverages Tungsten Super Shot technology, offering hunters an unprecedented combination of density and downrange energy, albeit at a premium price point.

The engineering behind Long Beard TSS is impressive. Each shell features a carefully buffered payload, ensuring consistent pattern distribution through any choke configuration. The standout feature is the TSS shot itself, boasting an industry-leading density of 18 grams per cubic centimeter. According to Winchester's demonstration data, these magnum payloads can deliver up to eight times the pattern density of conventional turkey loads, positioning this ammunition as their flagship offering for serious turkey hunters.

Recognizing diverse hunter preferences, Winchester has made Long Beard TSS available across multiple gauges, including 12, 20, 28, and .410. While pricing details remain under wraps, industry trends suggest these advanced TSS loads will command a premium price, consistent with other high-performance tungsten offerings in the market.

Deer Season XP: Evolution of a Proven Platform

Winchester's popular Deer Season XP line receives two significant enhancements for 2025. The first update expands the lineup to include new heavy-for-caliber options, catering to hunters who prioritize penetration over velocity. This adaptation reflects growing hunter interest in maximizing terminal performance, particularly in challenging hunting scenarios.

Perhaps more exciting for handloaders is Winchester's decision to make Deer Season XP projectiles available for individual purchase. This move opens new possibilities for ammunition enthusiasts to develop custom loads around these proven hunting bullets, allowing for precise tuning to specific rifles and hunting conditions.

These new offerings, showcased at SHOT Show 2025, demonstrate Winchester's ongoing commitment to both innovation and responding to hunter feedback. Whether you're pursuing spring gobblers or fall whitetails, these latest additions to Winchester's lineup provide compelling options for the discerning hunter.