Action Target
Action Target: In Depth
Action Target is a trusted leader in shooting range equipment and firearm training accessories. Established in 1986 and based in Provo, Utah, the company specializes in innovative shooting range solutions, providing a wide array of products tailored for law enforcement, military, and commercial ranges. Their extensive line of accessories includes everything from paper and steel targets to bullet traps and shooting stalls, all designed to enhance safety, precision, and durability in training environments.
Known for their cutting-edge technology, Action Target offers customized range control systems, including target retrievers and programmable training scenarios, which allow shooters to simulate real-world conditions. Their steel targets are built to withstand high-velocity rounds, making them a popular choice for professional-grade training. Action Target also manufactures shooting range ventilation and ballistic containment systems, ensuring a safe environment for shooters and staff alike.
With nearly four decades in the industry, Action Target has become a leading name in the shooting sports and tactical training community, trusted by thousands of ranges worldwide for their commitment to quality and innovation. Whether it’s a simple target setup or a complex range system, Action Target continues to push the boundaries of firearm training technology.
Action Target History
Action Target was founded in 1986 in Provo, Utah, by a group of firearm enthusiasts who recognized the need for better shooting range systems. Their goal was to design and build innovative and durable shooting targets, specifically for law enforcement and military training. Over time, the company expanded its offerings to include a wide range of live-fire training solutions, including target retrievers, bullet traps, and ventilation systems for indoor and outdoor ranges.
From its early years, Action Target gained a strong reputation within the shooting industry due to its high-quality, customized range equipment. The company’s ability to tailor products to meet the specific needs of customers set it apart from competitors. Action Target quickly became a trusted name among police departments, government agencies, and military organizations in the United States and abroad.
In 2011, Action Target was acquired by Dubin Clark & Company, a private equity firm. This acquisition allowed the company to expand its capabilities and increase production, helping to meet the growing demand for shooting range equipment worldwide. Despite the acquisition, the company has maintained its commitment to delivering innovative and reliable products that enhance firearms training for professionals and civilians alike.
One of the most notable innovations from Action Target is its development of the Steel Target Systems. These targets, designed to withstand repeated high-caliber impacts, revolutionized firearms training by providing long-lasting, reusable targets that could be easily reset or repaired. Additionally, their SMART Range™ technology integrates computerized systems into shooting ranges, allowing for more dynamic, realistic training environments.
Today, Action Target supplies equipment to thousands of shooting ranges globally, including many law enforcement training centers and military installations. Their work continues to support police, military, and civilian shooters with cutting-edge products designed to improve safety, precision, and performance in firearms training. Despite changes in ownership, the company remains a leader in the shooting range industry, known for their customer-focused innovations and high standards of quality.
Action Target Products
Target Retrievers
- Use-Case: Ideal for commercial and personal shooting ranges, allowing shooters to practice at various distances.
- Unique Features: These motorized systems, such as the Mancom Target Retrievers, enable seamless adjustments of target distances. They are easy to set up and customize, making them suitable for both commercial ranges and personal use.
AutoTargets
- Use-Case: Designed for high-level law enforcement and military training, where adaptive, real-time feedback is crucial.
- Unique Features: This wireless target system adjusts difficulty based on shooter performance. The system can simulate movement and provide immediate feedback, making it an essential tool for advanced training.
Turning Targets
- Use-Case: Essential for tactical training where timed or surprise engagements are required.
- Unique Features: Turning targets rotate at intervals, allowing shooters to react quickly, improving reflexes and engagement speed in high-pressure situations.
Running Man Targets
- Use-Case: Used for training that requires tracking and engaging moving threats.
- Unique Features: Simulating a moving target, the Running Man system is critical for law enforcement and military applications, helping shooters develop the skills to hit moving threats under real-world conditions.
Mechanical Steel Targets
- Use-Case: Built for heavy use in ranges where continuous fire is common.
- Unique Features: Constructed to withstand frequent fire, these durable targets offer long-lasting performance, making them perfect for frequent shooters and high-volume training environments.
Where are Action Target Made?
Action Target manufactures its accessories and shooting range products primarily in Provo, Utah, where the company is headquartered. Their Provo facility handles the design, engineering, and production of shooting range solutions, including steel targets, bullet traps, shooting stalls, and sound abatement systems. This location also serves as the company’s main office and production hub for both U.S. and international markets.
In addition to manufacturing products for commercial ranges, law enforcement, and military applications, Action Target has built an extensive network, installing shooting ranges in over 35 countries. While their primary manufacturing occurs in Provo, the company’s global reach suggests potential partnerships or localized support for installations abroad.
Although specific details about additional manufacturing facilities outside Provo are not widely reported, their operations in Utah form the backbone of their production efforts.